REB Software and Web Services

• Getting Rich Quick
• The value of money vs.
• Labor
• Time
• Growth
• Getting what you need
• Getting what you want

Economically Marketing

Economically applying the elements of marketing to the internet has facets that are too numerous to expound upon here (because all of them are not necessary).  Marketing is basically research applied to what people want today and what the trends have been and point toward in the future.  Since the most realistic approach is to work now, what people want now is most significant.

Change can happen quickly, but competition can outpace change in business.  Therefore focusing on today's needs are sufficient to start work on a niche and will be reliable if the right judgement is used to pick that niche.  If what you already want to sell is in the right niche (based on your market research and judgement) then fantastic.  Otherwise you will find what they want during the process of research.

Since Google today is the largest market segment on the internet, focusing on it will be a start in the right direction (after all, it is only a numbers game statistically).  At a later time the principles can be applied to Yahoo and MSN.  Some of the tools used are here.

Google and AdWords

If you haven't heard of AdWords before, welcome to the club.  The advertising is done with AdWords and Google serves the ads to the internet with broad distribution on unrelated websites (related only by serving Google AdWords advertising on their websites).

Pay-per-Click (PPC) Ads

We start by talking about Pay-per-Click (PPC) ads.  PPC ads, known in Google AdWords as Cost-per-Click (CPC), are served on the internet to websites and show as an ad someone can click.  When clicked, the server company (Google in this instance) charges the ad originator for the click.  The cost was based on what others bid for the ad keywords to get the ad placed in a position in the list of ads served.  The position (rank) the ad is placed was limited by the maximum amount (max CPC) the advertiser was willing to pay for the bid on placement compared to what the other advertisers were willing to bid on the keywords for the ad they want to place.  We trust the ad server to give us the best pricing relative to the other bidders.  If we had the highest bid for the keyword the ad was served in response to, we were placed in rank position number one.  If someone outbid us, we were placed in a rank below them, but above what other bidders had as a maximum which was less than ours.  Our cost for placement of the ad is just above the cost that the ad which ranked just below us was (in the list of ads served).  We set our maximum cost for a single click in the ad setup for our Ad Group during the campaign.  A glossary of terms for AdWords is here.

Targeting PPC Ads

You must target your PPC ads so you get the most Return-on-Investment (ROI).  Another way to say this is you want every click on your ads to result in a sale (the goal, but not practically achievable).  Targeting is done by the text content we use for our ad. 

It is very important to make the ad as specific and descriptive as possible so we know the people that click on the ad want what we are offering if it is at the price they are willing to pay for it.  We are limited in text length, so using the appropriate words are crucial.  Exact expression in terms of what they think of as their want is our ultimate goal.